In the E60 Special, Paid to Play, Jeremy Schaap unpacks the seismic shift that has remodeled faculty athletics from an novice supreme right into a high-stakes market. With NIL offers, the switch portal, and the groundbreaking House settlement redefining how athletes are compensated, E60 travels to packages like SMU, Texas Tech, and Ole Miss – and to NCAA headquarters in Indianapolis – to speak to the gamers, colleges, and leaders rewriting its guidelines in actual time – and discover who’s thriving, who’s struggling, and what the long run holds for a billion-dollar system at a breaking level.
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