From area of interest to a billion-pound business: How immersive occasions have taken over

While cinemas are struggling and London’s West End has witnessed a major escalation in ticket costs, creatives behind immersive experiences say their sector is experiencing "a gold rush moment".

From reveals constructed round apparent fan bases – corresponding to Mamma Mia! The Party – to these working with established mental property, together with Squid Game: The Experience, the UK has confirmed to be a world chief in the case of reveals that make audiences really feel a part of the motion, slightly than simply observers.

Read extra:https://news.sky.com/story/from-niche-to-a-billion-pound-industry-how-immersive-events-have-taken-over-13386562

#theatre #leisure #arts #westend

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