Netflix: Users spent 812m hours watching The Night Agent

Netflix has launched viewer information on 99% of its catalogue for the primary time.

Users watched The Night Agent for 812 million hours, making the political thriller its most seen present within the first half of this 12 months.

The streaming large has been criticised for not being clear about how content material performs on its platform.

The criticism was central to this 12 months’s Hollywood strikes which paralysed the movie and tv trade for a number of months.

Actors and writers have been demanding greater royalties for exhibits that carried out nicely on streaming platforms.

On a convention name with the media, co-chief government Ted Sarandos acknowledged that the shortage of transparency in regards to the recognition of its exhibits had led to mistrust within the creator group.

He added that Netflix had saved its viewer information non-public whereas it was constructing the enterprise so it may experiment with out gifting away essential data to potential rivals.

“This is a big step forward for Netflix and our industry,” the corporate stated in a weblog put up.

“We believe the viewing information in this report… will give creators and our industry deeper insights into our audiences, and what resonates with them.”

Hollywood’s artistic group depends on viewing figures from viewers information agency Nielsen – launched yearly – for conventional broadcast and cable tv.

The What We Watched report ranks 18,000 titles by the quantity of hours seen between January and June this 12 months. The firm stated it’s going to now launch the report each six months.

Covering almost 100 billion hours of viewing time, different exhibits that featured prominently on the record included Ginny and Georgia, Gilmore Girls, Seinfeld, Friends and The Office.

The Mother starring Jennifer Lopez was the highest film, watched for greater than 249 million hours.

Non-English tales generated a few third of all viewing and Netflix stated the information exhibits there’s nonetheless demand for older titles.

“Success on Netflix comes in all shapes and sizes, and is not determined by hours viewed alone. We have enormously successful movies and TV shows with both lower and higher hours viewed. It’s all about whether a movie or TV show thrilled its audience — and the size of that audience relative to the economics of the title,” the corporate stated.

With nearly 250 million subscribers globally, Netflix is the biggest streaming service on the planet.

Since 2021, it has been releasing weekly Top 10 and Most Popular lists, which present the most-watched films and TV exhibits in English and different languages.

Netflix stated that greater than half of the titles launched this 12 months appeared on the weekly Top 10 lists.

The What We Watched report confirmed 55% of Netflix viewing got here from authentic movies and collection and 45% from licensed titles, in keeping with Mr Sarandos.

L:ast 12 months, Netflix launched a separate service with adverts, which requires extra transparency as a result of advertisers need details about the recognition of content material.