NEW ORLEANS — The New Orleans Pelicans and Smoothie King have agreed to resume their area naming rights contract, the membership introduced Tuesday.
The area will “retain its distinctive identity as the Smoothie King Center for the foreseeable future,” the Pelicans mentioned in an announcement.
Neither the membership nor Smoothie King launched particulars on the precise size or worth of the settlement. The preliminary settlement, reached in 2014, ran for 10 years by the present NBA season and reportedly had an estimated worth approaching $40 million.
The Pelicans’ lease on the 24-year-old area is because of expire subsequent summer season. But the membership has mentioned it intends to train an possibility to stay within the Smoothie King Center by not less than the tip of the present decade whereas exploring longer-term plans that would embrace proposals for a brand new area or in depth renovations to the present constructing.
“We are thrilled to extend our relationship with Smoothie King and maintain the iconic Smoothie King Center as the home of the New Orleans Pelicans,” group proprietor Gayle Benson mentioned. “Smoothie King’s commitment to wellness and community aligns perfectly with our values, and we look forward to continuing to build on the success we’ve achieved together.”
Smoothie King was based in New Orleans 5 a long time in the past. It moved its headquarters to Dallas after signing the earlier 10-year naming rights deal.
“We’re so excited to continue to be a part of the community and have a strong presence there through our stores and our partnership with the Pelicans,” Smoothie King proprietor Wan Kim mentioned.
