ORLANDO, Fla. — The Orlando Magic rebranded their area as Kia Center on Wednesday, a change that ends the constructing’s 13-year run of being often called Amway Center.
The transition to the brand new identify has been underway for a while; by the revealing Wednesday morning, the Kia emblem was already in place on one of many banners that hangs over the court docket, plus on the basket stanchions. Security employees had new vests with the brand and workers had been being given new swipe entry playing cards with the constructing’s new identify.
Terms of the brand new naming rights deal weren’t disclosed; the cope with Amway, when initially introduced, was price about $4 million per 12 months. The first occasion beneath the brand new identify is a sport between the Magic and Miami Heat on Wednesday evening.
“The Orlando Magic and Kia America have been proud partners for several years and we share in the excitement of Kia’s success and growth,” Magic CEO Alex Martins stated. “We look forward to our expanded partnership which allows Kia to drive its brand forward and deliver a direct, impactful message to our fan base and beyond using the power of the NBA.”
Kia and the NBA have partnered for many years. The automaker is the presenting sponsor of a number of league awards, has offers with at the very least 13 completely different franchises – the one with the Magic has been in place for about 15 years – and helped present an iconic second when Blake Griffin jumped over a Kia through the dunk contest on the 2011 All-Star weekend.
Amway has had apparent ties with the Magic because the crew’s inception. The crew was initially owned by Richard DeVos, certainly one of Amway’s co-founders. DeVos died in 2018; his household nonetheless owns and controls the NBA crew.
