Saturday night time’s Bills-Chargers recreation on Peacock won’t have commercials throughout fourth quarter

Saturday night time’s recreation between the Buffalo Bills and Los Angeles Chargers already carried significance as the primary NFL recreation to be solely streamed on Peacock.

The matchup will even characteristic one other milestone as NBC and the NFL introduced Thursday morning that the fourth quarter can be industrial free for the primary time.

NBCUniversal says there can be a 40% discount in the usual advert time for an NFL recreation which ought to end in at the very least 12 further minutes of game-related content material.

Rob Hyland, the coordinating producer for NBC’s “Sunday Night Football,” stated there have been discussions about this recreation since June about the way to make it distinctive and distinct from an everyday NBC broadcast.

“The limited stoppages are exciting for me as someone that wants to tell the story of the game and have the time to do it,” he stated.

During one of many two breaks of two minutes, 20 seconds, within the fourth quarter, the announce group of Mike Tirico, Cris Collinsworth and Melissa Stark will delve extra into a few of the recreation’s storylines. The different will go to the “Football Night in America” studio group for his or her ideas on the sport in addition to the upcoming slate of video games for the rest of Week 16.

Hyland is used to producing occasions with restricted or no industrial breaks as one of many lead producers for NBC’s Olympics protection in prime time.

The commercial-free quarter can be sponsored by Capital One, Hyundai and Walmart.

Saturday’s recreation on Peacock can be preceded by the matchup between the Cincinnati Bengals and Pittsburgh Steelers on NBC, which ought to assist ship a greater lead-in viewers.

That would be the similar case on Jan. 13, when NBC will carry the afternoon wild-card playoff recreation and Peacock can have the night time recreation.

Games on Peacock can be broadcast on the NBC associates within the two group markets, which is similar case for video games on Amazon Prime Video.

NBC and Peacock haven’t tried to set any scores predictions, however it’s price noting that the “Thursday Night Football” bundle on Amazon is averaging 12.07 million viewers this season, a 26% enhance over final yr.

Last Thursday’s recreation between the Chargers and Raiders, the place Las Vegas had a 42-0 lead at halftime en path to a 63-21 victory, averaged 7.98 million.