The worth of a Wendy’s Frosty may quickly fluctuate all through the day because the chain appears to introduce Uber-like surge pricing on its menu. The follow, referred to as “dynamic pricing,” will start testing in 2025, Wendy’s not too long ago revealed in an earnings name. It’s a part of a $20 million funding in new digital menu boards at its US eating places that allow them to vary costs relying on demand.
