The worth of a Wendy’s Frosty might quickly fluctuate all through the day because the chain seems to be to introduce Uber-like surge pricing on its menu. The follow, often known as “dynamic pricing,” will start testing in 2025, Wendy’s lately revealed in an earnings name. It’s a part of a $20 million funding in new digital menu boards at its US eating places that allow them to vary costs relying on demand.
