Watch Business Live with Ian King: ‘Record’ Christmas gross sales for supermarkets aided by promotions

Join Ian King and company as value cuts to lure consumers helped supermarkets rake in file revenues forward of Christmas, in response to trade knowledge.

Kantar Worldpanel, which tracks gross sales and costs amongst chains, mentioned £13.7bn handed by way of tills or by way of web sites over the 4 weeks to 24 December.

It took common family grocery spending to an all-time excessive of £477 throughout the month, the report mentioned, a rise of £28 on 2022.

The analysis famous a 2% rise in gross sales volumes – a statistic that might be significantly welcomed by chains.

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