Why do blockbusters generally launch on the identical day?

"Gladiator II" and "Wicked" launched on the identical day final weekend in a cultural second that’s being coined "Glicked." And if it reminds you of final summer time’s "Barbenheimer" ("Barbie" and "Oppenheimer") phenomenon, that is no mistake. CNN’s Lisa France appears to be like at why film firms generally launch two massive blockbusters on the identical day. #CNN #News