WSJ News Exclusive | The CEO Who Gave 60,000 Employees His Cellphone Number

HERZOGENAURACH, Germany—A former skilled soccer participant, Bjørn Gulden says that when he took over Adidas simply over a yr in the past, it felt as if the German sports activities big was shedding by 4 targets at halftime.

Morale was down after the collapse of its Yeezy collaboration with rapper Kanye West, who now goes by Ye, and workers complained a few lack of transparency.