Republican presidential candidate Vivek Ramaswamy has canceled all spending on TV adverts with simply weeks till the primary caucus in Iowa and first in New Hampshire.
The exit from the TV advert wars doesn’t bode nicely for a presidential marketing campaign, however Mr. Ramaswamy stated he was not dropping out of the race.
The biotech entrepreneur stated his marketing campaign was merely switching gears to spend extra power and cash on different efforts.
Still, former President Donald Trump took the announcement as an indication he would quickly get an endorsement from Mr. Ramaswamy.
“He will, I am sure, Endorse me. But Vivek is a good man, and is not done yet!” Mr. Trump, the prohibitive favourite within the GOP presidential race, wrote on Truth Social.
“We are focused on bringing out the voters we’ve identified — best way to reach them is using addressable advertising, mail, text, live calls, and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus and turning them out,” Tricia McLaughlin, the marketing campaign spokeswoman, instructed NBC News Tuesday.
“As you know, this isn’t what most campaigns look like. We have intentionally structured this way so that we have the ability to be nimble and hyper-targeted in our ad spending,” she stated.
Mr. Ramaswamy’s marketing campaign introduced in November that it deliberate to spend greater than $10 million on adverts in Iowa and New Hampshire, together with broadcast, cable, radio, mail and digital. According to AdImpact, the marketing campaign spent $2.2 million on TV, digital and radio adverts since that announcement.
“Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ,” Mr. Ramaswamy stated on X Tuesday. “We’re doing it differently. Spending $$ in a way that follows data … apparently a crazy idea in US politics.”
“Big surprise coming on Jan. 15,” he stated, referring to the day of the Iowa caucus.
According to the political statistics web site FiveThirtyEight’s common of latest nationwide polls, Mr. Ramaswamy comes fourth behind Mr. Trump, Florida Gov. Ron DeSantis and former South Carolina Gov. Nikki Haley.
